Search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
SEO, or Search Engine Optimization is the process of optimizing your website for attracting more traffic from search engines like Google and Bing, by ranking higher in the search engine result pages (SERPs) for relevant search queries. Search engines like Google use over 200+ factors known as Google Algorithms to return the result of your search query in a split second. The end goal of SEO is always Quality Traffic that translates into Business Opportunities
For any website to justify its existence, there's need to provide a concrete online presence through use of Search Engine Optimization to ensure high website traffic conversion through use of appropriate content keywords
Good Search Engine Optimization guarantees you;